Post by account_disabled on Mar 7, 2024 1:10:41 GMT -5
Facebook is only useful for B2C ”: how many times have we heard this phrase? His being a "social generalist", in which each of us can share slices of our private life, leads many people to think so, but this is a false myth . Naturally, using Facebook for lead generation in B2C is an excellent move, but that doesn't mean B2B should ignore it, on the contrary: let's see some tricks to start generating leads immediately . Facebook in B2B: some data Let's start first with some statistics, useful for really knowing Facebook. Despite the years behind it and the growing number of competitors, the blue platform still remains the king of social media today and its growth shows no sign of stopping: today in the world there are 2.91 billion active users on Facebook, compared to 2, 74 billion just a year ago.
This number represents 36.8% of the world's population , and 58.8% of those who Germany Phone Number have access to the Internet. Nice statistics, you might think, but what is the situation in Italy? Well, it's not any different: according to the 2021 AGCOM report, there are 35.9 million Facebook subscribers in our country , or just over 60% of the Italian population. Not only that, even in terms of usage time , Facebook is unrivalled: according to a survey from a few years ago , the time spent on Zuckerberg's platform is 74% higher than other social networks . Finally, moving on to business-related statistics , Facebook for lead generation is used by 91% of B2B marketing departments , with 67% of them considering it the best social platform for lead generation.
Are you really sure you want to give up on a similar market ? Facebook for lead generation: what tools for B2B? Now that we know the real potential of the platform, let's roll up our sleeves: how to start using Facebook for lead generation for B2B? The tools that social media offers us are many: let's see the most effective ones. The Meta Business Manager Obviously the first in order of importance can only be the Meta Business Manager , the tool that (among other things) allows us to create sponsored campaigns and start really exploiting Facebook for lead generation. Over the years and updates, the " target " offered by the Business Manager has become increasingly precise, allowing us to choose our target based on demographic data, work, interests, habits , etc.
This number represents 36.8% of the world's population , and 58.8% of those who Germany Phone Number have access to the Internet. Nice statistics, you might think, but what is the situation in Italy? Well, it's not any different: according to the 2021 AGCOM report, there are 35.9 million Facebook subscribers in our country , or just over 60% of the Italian population. Not only that, even in terms of usage time , Facebook is unrivalled: according to a survey from a few years ago , the time spent on Zuckerberg's platform is 74% higher than other social networks . Finally, moving on to business-related statistics , Facebook for lead generation is used by 91% of B2B marketing departments , with 67% of them considering it the best social platform for lead generation.
Are you really sure you want to give up on a similar market ? Facebook for lead generation: what tools for B2B? Now that we know the real potential of the platform, let's roll up our sleeves: how to start using Facebook for lead generation for B2B? The tools that social media offers us are many: let's see the most effective ones. The Meta Business Manager Obviously the first in order of importance can only be the Meta Business Manager , the tool that (among other things) allows us to create sponsored campaigns and start really exploiting Facebook for lead generation. Over the years and updates, the " target " offered by the Business Manager has become increasingly precise, allowing us to choose our target based on demographic data, work, interests, habits , etc.