Post by account_disabled on Jan 1, 2024 23:45:52 GMT -5
They say that black cats are bringers of bad luck. But is this old superstition that has been around black kittens since the beginning of time really true? Obviously not, but the new and charming spot of the Dutch State Lottery pivots precisely around this antediluvian superstition. The ad stars a black kitten named Frummel . The old man destined to become the feline's owner hesitates at first when it comes to adopting good old Frummel, who is the last available kitten from his litter. However, the man leaves superstitions aside, welcomes Frummel into his home and soon discovers that his new pet is very special and brings good luck every time he meows. Alerted by Frummel's magical meow, the old man prepares to buy a lottery ticket , but at the last moment he decides to give the ticket (which will predictably be awarded thanks to the beneficial influence of his little cat) to his pregnant neighbor.
If you do not see the embedded video correctly, click here With such an endearing announcement, the Dutch State Lottery , which is not the first time it has delighted us with its exquisite advertising , promotes its Phone Number List special New Year's draw and sends a message overflowing with emotion to the viewer: that the greatest happiness is the one that springs in the hearts of others. The TBWA\NEBOKO agency signs the new and tender spot for the Dutch State Lottery . «The strength of this campaign lies in the disruption of giving the protagonist role to an animal that is supposedly a bearer of bad luck. With Frummel we show that the most beautiful things can happen if we trust in our luck,” explains Darre van Dijk, CCO of TBWA\NEBOKO.
As part of the campaign, the Dutch State Lottery also wanted to form a tandem with the NGO Dierenasiels to put foster homes for cats under the spotlight. And soon Dutch cities will be wallpapered with images of “Friends of Frummels” eager to find a new home. DATA SHEET Advertiser: Nederlandse Loterij Title: “Believe in Luck with Frummel” Agency TBWA/NEBOKO Creative: Dennis Baars Creative: Erik Falke CCO: Darre van Dijk Agency producer: Peter Burger Production company: Czar Amsterdam Director: Bart Timmer Executive producer: Willem Bos Producer: Wies Dammers DOP: Paul O?zgu?r Art director: Florian Legters Editor: Martin Heijgelaar GradingMatt Hare VFX:Ambassadors Post producer: Carolina van Vugt Sound design: Ambassadors Music: Jorrit Kleijnen.
If you do not see the embedded video correctly, click here With such an endearing announcement, the Dutch State Lottery , which is not the first time it has delighted us with its exquisite advertising , promotes its Phone Number List special New Year's draw and sends a message overflowing with emotion to the viewer: that the greatest happiness is the one that springs in the hearts of others. The TBWA\NEBOKO agency signs the new and tender spot for the Dutch State Lottery . «The strength of this campaign lies in the disruption of giving the protagonist role to an animal that is supposedly a bearer of bad luck. With Frummel we show that the most beautiful things can happen if we trust in our luck,” explains Darre van Dijk, CCO of TBWA\NEBOKO.
As part of the campaign, the Dutch State Lottery also wanted to form a tandem with the NGO Dierenasiels to put foster homes for cats under the spotlight. And soon Dutch cities will be wallpapered with images of “Friends of Frummels” eager to find a new home. DATA SHEET Advertiser: Nederlandse Loterij Title: “Believe in Luck with Frummel” Agency TBWA/NEBOKO Creative: Dennis Baars Creative: Erik Falke CCO: Darre van Dijk Agency producer: Peter Burger Production company: Czar Amsterdam Director: Bart Timmer Executive producer: Willem Bos Producer: Wies Dammers DOP: Paul O?zgu?r Art director: Florian Legters Editor: Martin Heijgelaar GradingMatt Hare VFX:Ambassadors Post producer: Carolina van Vugt Sound design: Ambassadors Music: Jorrit Kleijnen.