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Post by account_disabled on Feb 19, 2024 3:30:41 GMT -5
People spend hours rehearsing their elevator pitch. Getting it right means delivering a powerful value proposition in the time it takes to travel between floors – 30 seconds to two minutes. The goal is to connect and continue the conversation after the doors slide shut. If you think about it, your social media bios are the elevator pitch of the digital age. You have ten to thirty seconds – and 160 characters – to convince someone to engage with you. Social Media Bios- The Elevator Pitch of the Digital Age Another perfect business opportunity wasted because of no good elevator pitch Are you investing time in your social media profiles? If you’re not, you should be. To help maximize your “elevator time”, I’m going to share best Buy TG Database practices, demonstrate the insight you can gain from your competitors’ descriptions and in a real world application of what we cover I’ll make a set of recommendations for how Silverpop can improve their Twitter, FaceBook and Google+ social bios. In The Elevator With Marketo Imagine you’ve come across a great tweet on marketing automation and visit the company’s twitter page to learn more – the equivalent of jumping on the elevator and hearing their pitch. You’re going to spend 20 seconds, then decide whether to follow them. In that scenario, who will you find more compelling Ad2action or Marketo? Twitter Bio Comparison The majority of you will opt to follow Marketo. Their digital elevator pitch is visually interesting and they’ve used their 160 characters to tell you the benefits and breadth of what they do. Perfecting Your Social Media Profile Bios Imagine the sales rep pacing his office rehearsing his elevator pitch, prepping for the moment he finds himself face-to-face with the CEO of his key target.
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